Privacy and Data Use Policy for CPX Interactive
CPX Interactive is an advertising network that may deliver advertisements to the Web sites you visit. CPX Interactive understands that your online privacy is important to you. We have created the following Privacy and Data Use Policy (the “Policy”) to let you know what information we collect on this Web site and when we serve advertisements on our network of Web sites owned by third-party publishers (collectively, the “CPX Interactive Site Network”), how such information is used, and how it is shared with third parties if shared at all.
Please read this Policy carefully. Use of the CPX Interactive Site Network, this Web site and your sharing of information with us is subject to the terms and conditions of this Policy. By using the CPX Interactive Site Network, this Web site or sharing information with us, you give your agreement to this Policy. The Policy may be revised or updated at any time by us as further described below.
The terms “you,” “your,” and “yours” refer to the Web site visitor or consumer. The terms “CPX Interactive,” “we,” “us,” and “our” refer to CPX Interactive, and the companies under its control (such as subsidiaries), or under common control (such as parent companies, or companies owned by its parent company) (collectively, “CPX Interactive Entities”).
Information We Collect
Ad Delivery & Reporting Across Multiple Sites
As part of our ad delivery and reporting, we log page views and collect information for the purpose of delivering ads or providing advertising-related services, including providing a specific advertisement based on a particular type of browser or time of day; statistical reporting in connection with the activity on a Web site; and tracking the number of ads served on a particular day to a particular Web site. To do so, we collect information about the type of browser and operating system of Web site visitors, as well as the domain name, day and time of visit, and page(s) visited. We do so across multiple Web domains owned or operated by different entities (each, a “Site”).
We want to deliver more relevant advertising to you. Delivering more relevant advertising to you and other Web site visitors allows Web site owners to generate more advertising revenue. This revenue pays for the free content that they may publish for you, or free services that they may deliver to you. It also means that you are more likely to see online advertising that meets your interests.
In an effort to deliver relevant advertising to you, we collect data across multiple Web domains owned or operated by different entities to categorize likely consumer interest segments for use in advertising online (“Online Behavioral Advertising” or “OBA”). For example, we can analyze aggregate, anonymous data to determine that a visitor of a particular Site at 6:30PM is more likely to be interested in Pizza, or antique cars, or a classic movie. We can then serve an ad to the Web page the visitor is viewing that offers a discounted Pizza, car show tickets, or classic movie DVD—importantly—without ever knowing the identity or personal information of the visitor.
If you do not wish to benefit from relevant advertising, please feel free opt out OBA as described in the paragraph titled “OBA Opt-Out”, below.
We collect the information described above by using log files, Web beacons and cookies. We often engage or cooperate with service and technology companies to collect this information. While this tracking and collection technology is commonly used, you might not be familiar with it, and we would like to explain it:
- “Log files” track actions occurring on Web sites and collect data including your IP address, browser type, Internet service provider, referring/exit pages, platform type, date/time stamp, click data and types of advertisements viewed.
- “Web beacons” are electronic files used to track your navigation of a Web site or collection of sites, the completion of transactions, submittal of applications and browsing behavior.
We use the information we collect for marketing and advertising purposes, to determine which ads perform well, to better match ads and Web site content to your interests, to assist us in improving the operation of our services, to maintain the quality of our services, to enhance our services to our business partners and clients, to provide general statistics to our business partners and clients regarding use of CPX Interactive’s services, and for the other purposes described below.
Personally Identifiable Information
We do not collect data that includes a name, address, telephone number, email address, government-issued identification, or data that likewise would identify a specific individual (“Personal Identifiable Information” or “PII”), except when you may wish to provide PII as a visitor to this Web site or to a member of the CPX Interactive Site Network, for example by completing a customer service form. While we generally will use such information only for the purpose that it was intended, we reserve the right to use and share such information under these terms.
Third Party Data Usage: Information Obtained from Other Companies
We license and otherwise obtain all types of information from various other companies, including research companies, financial information companies, data aggregation companies and other third party companies. Data sets may include information about you or your demographic segment that such companies have licensed, purchased or collected. We use this information for all the purposes described in this Policy, and for any other purpose that we chose.
Sharing Your Information
In the event that CPX Interactive is acquired by or merged with a third party entity, we reserve the right to transfer or assign the information we have collected from you as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your information is treated, transferred, or used.
Information Collected by Third Party Sites
Your Internet browser stores OBA-related data as cookies. If you have cookies disabled, if you delete your cookies, or if other software deletes the cookies used for that data storage, such data is lost because it is not retained separately by CPX Interactive. The cookies that store data related to CPX Interactive’s OBA will in any case expire one year after the last time such information is stored, barring any technical malfunction.
CPX Interactive retains information regarding ad delivery (see, “Ad Delivery & Reporting” above) for up to six (6) months. However, CPX Interactive may retain aggregate statistics, reports and summaries regarding ad delivery for a longer period.
CPX Interactive may delete any or all of OBA or information regarding ad delivery that relates to you at any time and in CPX Interactive’s sole discretion, notwithstanding its normal data retention policies. Further, CPX Interactive reserves the right to retain and use any information described in this Policy as reasonably necessary to comply with laws or regulations, notwithstanding any limitations described in this Policy to the contrary. If CPX Interactive changes its retention data policies by updating this Policy, its new policies will apply to all data then retained by CPX Interactive.